Tristan Cotterill
The Australian Out of Home (OOH) industry today announced half year net media revenue results including the category breakdowns for 2021.
Total net media revenue was $374.7 million, up 22.1 per cent from $307 million for the same period 2020*. Change was reported across the following categories:
|
Category figures 2021^:
| · Roadside Billboards (over and under 25 square metres) |
|
$175.7 million |
|
· Roadside Other (street furniture, bus/tram externals,
small format) |
|
$97.7 million |
|
| · Transport (including airports) |
|
$26.7 million |
|
| · ^^Retail, Lifestyle and Other |
|
$74.5 million |
|
Category figures 2020*:
| · Roadside Billboards (over and under 25 square metres) |
|
$130.6 million |
|
· Roadside Other (street furniture, bus/tram externals,
small format) |
|
$78.5 million |
|
| · Transport (including airports) |
|
$44.1 million |
|
| · ^^Retail, Lifestyle and Other |
|
$53.9 million |
|
|
|
Digital Out of Home (DOOH) revenue accounts for 61.5 per cent of total net media revenue year-to-date, an increase over the recorded 57.9 per cent* for the same period last year.
This entry was posted
on Thursday, August 26th, 2021 at 18:03 @794
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