Russ Curry, Ministry of New Media
Mesmerize has announced the expansion of its pharmacy network to include 165 Giant Eagle Pharmacy locations. The partnership includes the installation of Mesmerize’s digital TV screens within Giant Eagle pharmacies located throughout Pennsylvania, Ohio, Indiana, Maryland, and West Virginia.
Jim Tsipakis, Executive Vice President of Pharmacy at Giant Eagle Pharmacy said “As a company committed to patient care and customer service, Giant Eagle Pharmacy believes that it is our duty to keep our communities safe and healthy, especially as we navigate the COVID-19 pandemic together. We are grateful to be able to provide our communities with reliable access to dynamic health and wellness content and our partnership with Mesmerize allows us to connect our customers with valuable COVID-19 information and educate them on general health and wellness information, immunization services, healthy recipes, and Giant Eagle Pharmacy services.”
Mesmerize’s TV screens are being prominently placed in the waiting and pick-up/drop-off areas of each pharmacy, presenting a valuable opportunity for patient education and sponsor messaging.
Giant Eagle Pharmacy serves millions of customers annually and offers prescription refills, long-term care and specialty services, immunizations, and most recently, the COVID-19 vaccine. Mesmerize is working with Giant Eagle Pharmacy to keep customers informed of the latest pandemic information and provide the community with reliable information regarding the COVID-19 vaccine. The network features timely content from Mesmerize’s patient education library combined with Giant Eagle branded content, including cooking segments, information about home healthcare products, and key pharmacy services.
Giant Eagle Pharmacy now has access to Mesmerize’s full-service digital signage studio and has worked with Mesmerize to create custom screen layouts with Giant Eagle Pharmacy branding, as well as custom messaging educating customers on Giant Eagle products and promoting pharmacy services. Messaging is specifically designed to drive customer engagement and encourage shoppers to have conversations with the in-store pharmacist and staff.
Mesmerize also offers digital advertising on hand sanitizer stands at the entrance of select Giant Eagle locations throughout Pennsylvania and Ohio, offering sponsors the opportunity to reach customers at multiple touchpoints throughout the store.
Giant Eagle, Inc. is ranked among the top 40 on Forbes magazine’s largest private corporations list, is one of the nation’s largest food retailers and distributors with approximately $9.2 billion in annual sales. Founded in 1931, Giant Eagle, Inc. has grown to be a leading food, fuel and pharmacy retailer in the region with more than 470 stores throughout western Pennsylvania, north central Ohio, northern West Virginia, Maryland and Indiana.
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