Adrian J Cotterill, Editor-in-Chief
New Tradition has announced a long-term partnership with Bulletin Displays, LLC in Los Angeles, CA, to manage nine premium digital out-of-home advertising screens in South and East Los Angeles.
Evan Richheimer, CEO of New Tradition told us “We are proud to represent these digital signs and are thrilled to bring a new offering to our clients. Bulletin Displays is an incredible company with a long and rich history in Southern California. We are beyond excited to work with Mark Kudler and his team.”
These units offer advertisers highway facings along the I-5, I-10, I-405 and 710 freeways and the addition of these nine digital units will expand New Tradition’s already extensive footprint in the nation’s number two DMA. Earlier this year, New Tradition acquired 87 static advertising bulletins from Regency Outdoor and announced a long-term partnership with Ovation Hollywood (formerly known as Hollywood & Highland).
Last year, New Tradition unveiled The REEF, the largest digital billboard in the country at 41,000 square feet, located along I-10 in Downtown LA. New Tradition now has over 110 out-of-home advertising offerings in the core Los Angeles market alone including digital and static locations with a mix of one-of-a-kind spectaculars and traditional 14’H x 48’W displays spanning Sunset Strip, Westwood, Hollywood, West Hollywood, Culver City, other key neighborhoods and most major highways.
New Tradition is a premium out-of-home media company, specializing in best-in-class inventory across the country. New Tradition helps brands stay top-of-mind, targeting consumers while they are on the go, in the areas they live, work, and play. New Tradition works side-by-side with some of the top brands and agencies, helping deliver exceptional campaigns utilizing premium large format, lifestyle center, and transit media. New Tradition’s iconic inventory includes One Times Square and other marquee assets in New York, Los Angeles, Miami, Boston, Atlanta, Nashville, Chicago, Portland, Seattle, Washington DC, San Francisco, and Las Vegas.
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