AdQuick.com has announced it has formed a strategic partnership with VIOOH, one of the leading global digital OOH marketplaces.
AdQuick customers are now able to tap into VIOOH’s extensive U.S. inventory immediately, including premium digital billboards and street furniture from JCDecaux North America, allowing them to plan and execute more contextual and robust media campaigns. More countries will be added to the partnership in the coming months.
Matthew O’Connor, chief executive officer of AdQuick told us “This partnership is an important step in realizing our goal to become the industry’s most scalable and measurable solution for programmatic digital out-of-home –– and it’s thanks to our unique SSP-agnostic approach. AdQuick now partners with all leading supply-side platforms (SSPs), enabling real-time, programmatic access to the largest collection of DOOH inventory available. Through partnerships with leaders like VIOOH, we can provide our brand and agency clients with efficient, seamless, data-driven OOH ad buying here in the U.S. and around the world.”
Current brands already leveraging the partnership to access VIOOH’s inventory include GetYourGuide, DocuSign, and Keeps, with many more expected to follow. Jean-Gabriel Duveau, VP Brand at GetYourGuide was quoted as saying “Out-of-home is a key component of our marketing strategy to grow GetYourGuide’s brand awareness in the United States –– especially among travel enthusiasts who seek to discover authentic, unforgettable experiences,” explains AdQuick’s broad reach and expansive partnerships with SSPs like VIOOH allowed us the flexibility to employ granular targeting tactics without sacrificing scale.”
Gavin Wilson, Chief Revenue Officer at VIOOH said “I’m thrilled to be announcing our new partnership with AdQuick. This partnership will enable more advertisers in the U.S. access to high quality, targeted media activations for their OOH campaigns, and therefore drive more efficiency and optimized results.”
Founded in Los Angeles in 2016, AdQuick enables data-led OOH media planning powered by robust datasets and proprietary tools, facilitates fast and efficient campaign execution, and provides accurate measurement across every brand objective and campaign KPI. AdQuick was named in the top ten Best Places to Work in 2020 by Los Angeles Business Journal, recognized as the 74th fastest growing company in Inc. 5000 Regionals, and was honored as one of the Inc 5000 fastest growing companies in 2021.
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