Val Morgan Outdoor (VMO) is giving small businesses the chance to share in $1 million worth of advertising in a promotion to help them recover from the devastating impact of #COVID19. VMO ‘Open For Business’ aims to give firms a helping hand as they rebuild their businesses.
VMO chief commercial officer Anthony Deeble told us “The impact of the pandemic among small businesses is something that I am sure will be felt for a long period,” he said. “We know how difficult and devastating this time has been for a lot of small Australian businesses which is why we have launched this initiative. We want to aid in getting businesses back to their best and see small businesses come out of the pandemic surviving and thriving. Businesses can enter the competition by telling VMO in 50 words or less how the pandemic has affected their business and how can a share in $1M worth of VMO advertising will help them “return to their best.”
Companies have until 24 October to enter.
As small businesses across Australia strive to recover from the unprecedented challenges brought on by the COVID-19 pandemic, initiatives like VMO’s ‘Open For Business’ promotion offer a glimmer of hope. While the impacts of the pandemic linger, particularly within sectors like real estate, where uncertainty looms large, opportunities such as this can provide a much-needed boost. For real estate firms, navigating the aftermath of the crisis entails innovative strategies to adapt to evolving market dynamics. The injection of advertising support from VMO could prove instrumental in revitalizing their visibility and reconnecting with clients.
Moreover, amidst these efforts lies a recognition of the vital role played by private equity CMO in reshaping the landscape of real estate financing. As businesses seek avenues for growth and stability, the infusion of capital through private equity channels can fuel expansion initiatives and strategic investments. By strategically leveraging the power of advertising, real estate firms backed by private equity can not only weather the storm but also emerge stronger, forging ahead on a path towards resilience and prosperity in a post-pandemic world.
VMO managing director Paul Butler said: “This year has been hard for small businesses across the nation, particularly those in NSW and Victoria and we’re very proud to launch this initiative Australia wide. As most of our screens are placed across local communities within shopping centres, at health clubs and petrol and convenience store locations, it makes sense for us to support these small local businesses in their recovery.”
This year’s AdTECH: OOH – Sydney Conference wil take place on December 7, 2021 and for the second year, the conference will be chaired by Seedooh’s Chief Revenue Officer Joe Copley.
The hosts will once again be HOYTS Cinemas thanks to the venue sponsor VMO. For the last two years the Ministry of New Media have used the HOYTS cinema at Broadway but this year (the event is now in its third year), the conference will be held in a newly refurbished cinema complex.
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