Adrian J Cotterill, Editor-in-Chief
AdMobilize and Pikasso, the leader in Out-of-Home Advertising in the Levant, North and West Africa and the Caucasus, are teaming up to bring world-class audience intelligence to advertisers across their network.
Pikasso, continuing on their innovation path, has partnered up with AdMobilize to add a new layer of data to their digital inventory. This partnership will kick off with deployments on premium locations for Pikasso’s in-Mall, Large Format Digital Screens network, which are currently covering 4 countries: Algeria, Jordan, Morocco & Ivory Coast. Advertisers and brands will now be able to use granular, real-time data, to target and optimise campaigns on the fly as well as report back on campaign performance using verifiable data delivered to them within seconds.
The results of this innovation are already palpable for Pikasso’s clients, especially in Jordan with September 1, 2021 marking the beginning of a new phase of ‘e-opening’ the country and gradually coming back to normal life, with mall restrictions being lifted, restaurants working at 50% capacity and schools reopening after 18 months.
At City Mall, the most important and trafficked mall in Amman, Jordan’s capital, we found traffic levels higher than 2019 this month, as many people enjoying their long-awaited summer without international travel. Nearly 7M verified Impressions in August and nearly 2.5M Impressions per week in the last month, across 3 different screens within the shopping Mall.
This gives advertisers and brands strong confidence that audiences are slowly coming back outdoors and can now rely on reliable data to react on time if there are any sudden changes.
It’s been over 10 years since Pikasso rolled out their first digital screens, counting now with 450 of them across dozens of cities. Innovations on the quality of screens and content management systems have followed and multiple partnerships with the most recognizable names in the industry have been set. The move towards programmatic and selling truly verified impressions with world-class measurement technology is nothing but a natural progression to their forward-thinking strategy.
Francesca Vincenti, Head of Programmatic at Pikasso told us “Bringing Admobilize technology onboard is a step forward to deliver the most accurate impression counts of Pikasso in Mall Large Formats Digital Screens. This allows advertisers to make decisions based on solid factual real-time data grounds.”
Pikasso is the number one Out-of-Home advertising company across the Levant (Lebanon, Jordan, Iraq), the leader in North Africa (Algeria, Tunisia, Morocco), West Africa (Ivory Coast, Senegal, Mali) and the Caucasus (Armenia).
With more than 13,000 advertising faces, 450 digital screens, 73 exclusive concessions, with a presence in 434 cities of 10 countries, and 300 highly qualified professionals, the Group operates in all the segments of Out-of-Home & DOOH: Billboards, Street Furniture, Transport advertising, and Malls.
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