Adrian J Cotterill, Editor-in-Chief
Talon Outdoor, the UK-headquartered out of home (OOH) media specialist has acquired Poster Plan Ltd, which trades as Kinetic Ireland.
The company was founded in 1990 by Simon Durham and Carol Hogan and has offices in Dublin and Belfast. Both Simon Durham and Carol Hogan will remain with the business.
Talon’s Global CEO Barry Cupples told us “Having worked closely with Poster Plan for a number of years to deliver OOH campaigns for Talon’s clients in Ireland, this strategic acquisition was a natural next step. We are excited about the prospects for supporting the continued opportunity to drive the renaissance of OOH, by adding Talon’s service and solutions culture to Poster Plan’s deep customer relationships and strong reputation. We are delighted to be partnering with GroupM in a new long-term relationship to support their clients and teams in delivering better outcomes.”
Talon Outdoor is headquartered in London with additional offices in Manchester while its affiliate, Talon America is headquartered in New York City.
Kinetic Ireland has been the exclusive provider of OOH planning and buying services to GroupM’s Irish agencies Mindshare, MediaCom and Wavemaker, an arrangement which will continue post-acquisition.
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