Adrian J Cotterill, Editor-in-Chief
Vengo Media Network, one of the leading place-based marketing tech platform offering digital out of home advertising has announced its partnership with TransitScreen, a provider of real-time transit information via large format digital screens.
Multi-family real estate leader AvalonBay is the first to add Vengo’s content to its existing TransitScreen deployments in its communities and leverage the platform to further connect with its residents. Karen Hollinger, Senior Vice President, Strategic Initiatives at Avalon Bay, said “We have strong existing partnerships with both TransitScreen and Vengo. This integrated offering creates additional value for both our properties and residents.”
With people returning to work and school, either resuming or reimagining their routines, real-time transit information is once again crucial data. TransitScreen’s network is uniquely positioned to engage on-the-go residents and tenants across multi-family residential and commercial buildings in major markets. Its partnership leverages Vengo’s software to add targeted content, advertising, and information to TransitScreen’s involved and active audience in top markets across the US. The opt-in program enables real estate owners to create a new, passive, high margin revenue stream.
Brian Shimmerlik, CEO & Co-Founder told us “Vengo has been a leader in place-based DOOH media for many years. This partnership extends Vengo’s core SaaS technology to activate media on partner networks through an efficient, no- to low-lift integration that easily enables digital networks to turn on additional engagement and monetization.”
Founded in 2014, TransitScreen is known for its TransitScreen® live transportation display software and CityMotion® mobile app, featuring real-time information about all mobility choices in corporate offices, commercial buildings, and multifamily apartment complexes. The company’s proprietary data platform coordinates and customizes more than 3,000 data feeds of public transportation like subways and buses, shared transportation like scooters, bikeshare, and ride hailing services such as Uber, Lyft, and Via, and private transportation like shuttle buses, parking, and vanpool programs.
Matt Caywood, Founder and CEO of TransitScreen said “Our partnership with Vengo brings even more options and levers to help our real estate partners customize and monetize their TransitScreen.”
Based in Washington, DC, TransitScreen works with more than 1,000 customers across more than 50 cities in the United States, Canada, and Europe.
Follow DailyDOOH