Russ Curry, Ministry of New Media
Digital Envoy has acquired the analytics business of Location Sciences, a location verification provider. We are told that the acquisition will allow Digital Envoy to offer reports and visualisations on top of its existing products catered to non-AdTECH clients in Consulting, OOH, Hedge-Funds, and Real-Estate. Clients will have this access without having to share any Ad-ID or geographic coordinates associated with the analytic data.
Josh Anton, CSO of Digital Envoy said “Obtaining quality verification and measurement data continues to be an uphill battle for clients as a result of GDPR. The acquisition of Location Sciences will leverage the strengths of both companies to provide high-quality location analytics and best-in-class data science best practices globally as consent based legislation becomes the global norm.”
The Digital Envoy and Location Sciences agreement will include the sale of Location Sciences’ visualisation analytics technology as well as continuing the services provided to the existing analytics clients using the Location Sciences platform.
Mark Slade, CEO of Location Sciences was quoted as saying “We are thrilled that our technology will now be utilised and made available to broader markets looking for top-of-the-line reports and visualisation. We’ve had an ongoing relationship with the leadership at Digital Envoy and are confident that they will continue promoting our goal of providing customers with high-quality location verification technology.”
In 1999, Digital Envoy introduced the concept of privacy-sensitive IP-based geolocation and IP intelligence. This technology allows businesses from ad networks to publishers, websites, retailers and more to harness the power of location and new intelligence about connected users for many mission-critical applications. Digital Envoy has three business units that address the unique needs of customers: Digital Element, which provides global geolocation data and services that bring anytime, anywhere relevance and context to online and mobile initiatives; Digital Resolve, which delivers solutions that proactively secure online accounts, information, transactions and interactions from login to logout and Outlogic, which allows companies in retail, real estate and financial markets to develop disruptive tools built on a foundation of quality location data. Landmark Media Enterprises is the majority owner of Digital Envoy.
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