Russ Curry, Ministry of New Media
BlueZoo, Inc. has signed a global agreement with JCDecaux, the number one outdoor advertising company worldwide, for deployment(s) of the BlueFox solution to measure campaign audiences across cities, airports, and shopping malls.
BlueZoo technology provides a privacy-friendly solution to measure traffic as well as unique traffic. Unlike alternatives that allow to measure only opportunity-to-see, BlueZoo also allows to measure unique visitor counts and recurrence, a critical factor in advertising reach and frequency. The solution is also used by JCDecaux to measure the impact of advertising to drive traffic to stores or other targeted destinations.
Frederic Renard, SVP of Worldwide Sales at BlueZoo told us “BlueZoo is delighted to collaborate with JCDecaux to deliver accurate, timely, and accessible measurements of the numbers of people that can be exposed their advertising”.
BlueZoo Inc. delivers foot traffic analytics services to customers in the out-of-home advertising, retail, and insurance industries. BlueZoo has already deployed thousands of sensors to hundreds of customers throughout the world. BlueZoo products are protected by six patents. BlueZoo is based in Menlo Park, California, and is funded by Fusion Fund.
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