DailyDOOH

Adrian J Cotterill, Editor-in-Chief

Since 2017 our sister site aka.tv has shown that twitter traffic for many big shows has been falling and unlike reported attendance figures (make of that what you will) shows in general have not seen year-on-year increases in twitter traffic since then. With no in-person trade shows in 2020 and very little activity in 2021 it’s possibly not going to get any better soon.

This drop in twitter traffic over the last few years has been seen with CES, ISE and InfoComm but not with IBC or NRF so it will be interesting to see what happens this December (#IBC2021) and January (#NRF2022 and #CES2022).

Back in 2019 at #InfoComm19 in Orlando, FL the numbers across the board were all down quite considerably from previous years and this year with a trade show only a third or less of its usual size, the twitter again was obviously going to be down.

Here are last week’s figures and below that, statistics for the four / five years prior: –

#InfoComm21 held in Orlando, FL. Attendance 7,335

No. of Tweets: 5,441
No. of Twitter impressions: 32,861,778
No. of Twitter users who tweeted: 649
No. of Twitter users reached: 2,787,933

#InfoComm20 was virtual

#InfoComm19 held in Orlando, FL. Attendance 44,129

No. of Tweets: 22,334 (down 30.0% from Las Vegas in 2018)
No. of Twitter impressions: 125,994,924 (down 59.1% from Las Vegas in 2018)
No. of Twitter users who tweeted: 2,958 (down 44.5% from Las Vegas in 2018)
No. of Twitter users reached: 9,862,305 (down 36.5% from Las Vegas in 2018)

#InfoComm18 held in Las Vegas, NV. Attendance 43,000

No. of Tweets: 32,090
No. of Twitter impressions: 309,845,589
No. of Twitter users who tweeted: 5,351
No. of Twitter users reached: 15,571,931

#InfoComm17 held in Orlando, FL. Attendance 44,077

No. of Tweets: 23,064 (down 31.4% from Las Vegas in 2016)
No. of Twitter impressions: 122,513,287 (down 18.3% from Las Vegas in 2016)
No. of Twitter users who tweeted: 4,068 (down 21.6% from Las Vegas in 2016)
No. of Twitter users reached: 8,883,412 (down 36.7% from Las Vegas in 2016)

#InfoComm16 held in Las Vegas, NV. Attendance 38,833

No. of Tweets: 33,771
No. of Twitter impressions: 150,485,480
No. of Twitter users who tweeted: 5,206
No. of Twitter users reached: 14,088,856

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This entry was posted on Tuesday, November 2nd, 2021 at 10:26 @476 and is filed under Events. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.