Adrian J Cotterill, Editor-in-Chief
OneScreen.ai, described as a SaaS-enabled B2B marketplace provider for out-of-home advertising, has raised an additional USD 3 million in seed funding to create a media platform that aims to help bring together the fragmented OOH advertising landscape.
The funding,USD $2.6 million from Asymmetric Capital Partners and USD 400k from Impellent Ventures, will be used to develop a streamlined, connected OOH market network, via an all-in-one platform. The startup has raised USD 4.5 million to date.
Sam Mallikarjunan, co-founder and CEO of OneScreen.ai said “The fragmentation of the ad market, including static, digital, and programmatic is making it difficult for marketers to make good choices. Add to that, the process for finding and acquiring OOH advertising inventory in the growing $30 billion industry is ridiculously archaic. OneScreen.ai has seen great momentum, booking USD 1 million in revenue in Q3 and USD 1 million in October. This funding will support us in building the first all-in-one real-world open directory to connect brands and their ideal targeted audiences.”
Rob Biederman, Managing Partner at Asymmetric Capital Partners told us “As a former first-hand buyer of OOH inventory, I knew instantly when meeting Sam that OneScreen.ai was going to drive massive change in an industry badly needing a technology-based upgrade. With the increasing complexity of any targeted marketing and the perpetually rigged casino which is online paid customer acquisition, we believe the most data-driven marketers are focusing their attention on OOH. OneScreen.ai is creating the best buying experience.”
In July, the company announced it closed USD 1 million in pre-seed funding led by TechFarms Capital.
Founded by former executives and alumni from Google, HubSpot, and Wayfair, OneScreen.ai wants to modernise the fragmented out-of-home (OOH) advertising industry. From billboards, blimps, and buses to wrapped cars and connected TV in bars and restaurants, OOH advertising is a $30 billion industry and growing, but 50% of inventory goes unnoticed. OneScreen.ai’s first streamlined, connected, and AI-powered all-in-one media platform is a centralized space where marketers can locate, buy, deploy, and measure OOH advertising campaigns, connecting brands with their ideal customers.
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