Adrian J Cotterill, Editor-in-Chief
Longtime #CES2022 exhibitor LG Electronics has unveiled plans to create a new approach to engaging audiences to experience LG’s latest technology innovations at the show.
LG, in its traditional location, the 22,000-square-foot booth at the main entrance to the Central Hall in the Las Vegas Convention Center we understand that LG will seamlessly connect visitors from the physical space to LG’s virtual experience leveraging both virtual and augmented reality.
Karen Chupka, executive vice president of CES at the Consumer Technology Association, the organizer of CES told us “We look forward to seeing what LG, a long-time innovation leader at CES, has in store for visitors in January. CES 2022 will enable attendees in Las Vegas to experience LG’s technology using AR and VR. Audience joining CES digitally from across the globe will be able to experience the same ground- breaking tech, through LG’s digital activation.”
Constructed of upcycled, recycled and recyclable materials, the welcoming space will feature a series of kiosks where visitors can experience the best life possible with LG products.
Visitors will take a self-guided tour using QR codes as they navigate through the physical experience, interacting with #CES2022 Innovation Award-winning LG consumer electronics and home appliance products via AR. Other kiosks will feature immersive VR digital art including LG’s immersive curved OLED video walls from CES over the years, a show favorite. Wherever they may be, audiences around the world will be able to access the same content and participate digitally in the LG CES experience.
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