Russ Curry, Ministry of New Media
Lightbox has launched an AR product to transform screens into an immersive augmented reality (AR) platform. Lightbox Unlimited AR is just the latest in the brand’s innovative offerings that allow advertisers to deepen their connection to Lightbox’s audience of 80+ million consumers.
Greg Glenday, CEO of Lightbox told us ”Consumers have accepted QR codes as the default frictionless digital interface with the physical world. The challenge now will be to make sure that they have a magical experience every time they scan. Video Out-of-Home has the fewest creative constraints of any video medium, so shame on us if we simply take an engaged consumer to a website or a sign-up form. We’re excited to be the first network to fully embrace AR’s potential to truly transform consumers’ relationship with Digital Out of Home media.”
With QR codes already being incorporated into ads that run on the network, Lightbox is taking the logical next step to advance advertising experiences. The product brings brand messaging in physical environments to life on digital devices to expand storytelling, enhance discovery, and drive overall engagement – all from a simple scan.
The AR experiences will be created and executed by the company’s full service creative lab, Lightbox Studios, in partnership with Zappar, the world’s leading augmented reality platform and creative consultancy.
Caspar Thykier, CEO of Zappar said “The Zappar team has spent the past 10+ years applying AR to more so-called traditional platforms. Now we’re entering a stage of transformation where AR can be applied to physical environments at scale creating a totally new media inventory with engaging, snackable ‘grab-and-go’ experiences for brands and customers built for the mobile occasion. We’re thrilled to be able to work with Lightbox and its vast network to bring these exciting experiences to the masses.”
Lightbox’s AR launch adds to its ‘Lightbox Unlimited’ portfolio: products designed to expand video advertising beyond the expected place-based confines.
You can aee an AR experience come to life here.
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