Russ Curry, Ministry of New Media
Imediacenter, one of the largest digital in-store advertising network in France, has announced a partnership with Vistar Media to provide programmatic technology.
Chris Waterman, Global Marketplace Development at Vistar Media told us
“As we continue to expand in France and across Europe, we are always looking to bring on more unique inventory that buyers want to access. Imediacenter screens are uniquely positioned at this time with more people returning to retail environments and French buyers seeking to increase their investment in programmatic out-of-home”
Imediacenter will leverage the Vistar Ad Platform that encompasses the supply-side platform (SSP) and ad server.
Part of the French multinational retail group Auchan, Imediacenter’s unique network includes more than 3000 digital poster screens in shopping malls and Auchan superstores in France, now available through the Vistar SSP.
Johan Sion, business development director, Imediacenter said “Confident in our innovative digital and Out-Of-Home strategies, we are committed to provide our clients with personalized premium solutions to efficiently communicate with their audiences. Personalized advertising experiences are key to achieving better results. We need to give access to our clients to an engaging and flexible media inventory. Malls and superstores are more and more attractive to international, domestic and local advertisers. We greatly value our partnership with Vistar Media. Vistar Media has built a leading technology for real-time and data-driven OOH campaigns. Vistar SSP provides marketers with their technical expertise and best-in-class tools to adapt campaigns in a challenging landscape”.
The programmatic availability of Imediacenter’s network provides brands and media agencies with direct access to a captive audience in the highest traffic retail environment, through the open exchange and PMPs to maximize revenue. Each month, Imediacenter reaches 45% of the French population, within moments of their purchase decision.
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