Adrian J Cotterill, Editor-in-Chief
DPAA, the global trade marketing association, driving the digitization of out-of-home media and its growing role in the Omnichannel mix, this week announced its return to the #CES2022 along with many of its leading members for the ‘DPAA CES Experience’.
CES Floor Tour Group Back in 2017
The DPAA CES Experience is a series of events and opportunities for leading DPAA Members around the show. CES is the largest gathering of brands, media, tech and innovation in the world.
DPAA makes this show easier to navigate by offering its members floor tours, meetings with brands and senior agency executives, networking opportunities, dinners, receptions, and much more!
Barry Frey, President & CEO of DPAA told us “CES has always been at the forefront of media and technology,” said It’s important that we as an industry understand what’s coming up and how it affects Digital Out of Home, the DPAA member presence for the past seven years at CES always telegraphs to the larger advertising community that DOOH is a growing part of their omnichannel mix. We engage with serious decision makers and everyone comes away smarter about OOH and brand needs.”
DPAA runs ‘experiences’ during CES, Cannes Lions, has a presence at Advertising Week London and New York, London Digital Signage Week, DMEXCO, is a key partner during New York Digital Signage Week and at other global events.
For more information on the DPAA CES Experience, reach out to info@dpaaglobal.com.
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