Adrian J Cotterill, Editor-in-Chief
Geopath, the not-for-profit organization that provides the industry-standard audience metrics for Out of Home advertising, this week announced the election of Michael Lieberman, CEO, US at Kinetic as Chairperson of the Geopath Board of Directors.
As Chairperson, he will support the efforts currently underway by Geopath, including the current development of its strategic roadmap for the organization and OOH industry at large, which is expected to be completed by Q1 2022.
The Geopath Board also elected Jon Carmack, COO at Talon-Buntin, to the Executive Committee for a two-year term as Vice Chair, Agency, and four new members of the Board of Directors for a three-year term: Martin Porter, SVP, OOH Lead at Dentsu International; Jennifer Seickel, Co-Founder at Sightline; Gary Greenstein, CRO at Vector Media and Dana Burleson, SVP, Research Director at Wilkins Media Company.
Dylan Mabin, EVP of Operations and Acting President at Geopath told us “We have an exciting opportunity before us as to amplify the way our medium can help marketers reach their consumers, now and in the future, which is why I am delighted to work closely with Michael and our Board. Their impressive industry experience will bring unique perspectives to our organization and undoubtedly provide invaluable guidance as we look to 2022 and beyond.”
Outgoing members of the Board of Directors include former Chairperson Jill Nickerson, EVP, Managing Director at Horizon Media, Andrea MacDonald, Founder and CEO at Honcha, who most recently served on the Executive Committee, and Marc Borzykowski, CEO at Vector Media.
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