Adrian J Cotterill, Editor-in-Chief
Criteo is to acquire IPONWEB for USD 380m in a combination of cash and CRTO treasury shares.
Megan Clarken, Criteo CEO was quoted as saying “Joining forces with Iponweb turbocharges the execution of Criteo’s Commerce Media Platform strategy”, said This is a defining moment in Criteo’s transformation to drive sustainable growth and revenue diversification, creating value for all stakeholders from day one. Our customers will benefit from enhanced full-funnel capabilities with even more flexible self-service tools, while continuing to leverage Criteo’s unique commerce data for targeting, measurement and superior outcomes.”
Criteo’s Commerce Media Platform is designed to provide marketers and media owners with direct access to commerce audiences across the internet. By connecting marketer and media owner first-party data across its network, Criteo powers advertising solutions throughout the supply chain, helping brands seeking to drive household preference via CTV campaigns, advertise their consumer product on retailer websites and apps, or acquire retail-direct customers.
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