Russ Curry, Ministry of New Media
Firefly has announced the closing of an asset purchase of Taxi Ads Las Vegas.
This move solidifies Firefly’s position as the leader in taxi advertising in the Las Vegas market and answers the call for increased demand and market penetration from advertisers. In connection with the purchase, Firefly also signed agreements with four additional taxi and bus fleets in Las Vegas.
Kaan Gunay, co-founder and CEO of Firefly told us “The Las Vegas market is an exciting one for our company, and we’re excited to add Taxi Ads Las Vegas inventory to our ever-growing presence Mobility advertising is on an upward trajectory, and we anticipate continued growth and success in 2022 in multiple markets across the U.S.”
With a neverending roster of experiences, shows, and performances slated for 2022 and beyond, Las Vegas saw a significant period of recovery earlier this year. As rideshare prices have increased, the Las Vegas taxi industry has experienced a boom in users and activity in 2021.
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