Russ Curry, Ministry of New Media
Intersection has been awarded an exclusive 10-year contract to sell bus, rail and station advertising with the Metropolitan Atlanta Rapid Transit Authority (MARTA).
Through the agreement, Intersection will bring its suite of static and digital media products to more than 800 buses and paratransit vehicles, nearly 40 bus and rail stations, and a number of EV charging stations to one of the country’s fastest growing cities. The contract will commence on January 1, 2022 and includes two 1-year options.
MARTA Sr. Director of Marketing & Sales Jennifer Jinadu-Wright said “MARTA has prime advertising space, much of which is mobile and seen by tens of thousands of people every day. Intersection impressed us with their creativity in using these spaces and their revenue generating abilities”.
As part of the deal, Intersection will also deploy 200 new digital advertising screens across the MARTA system, creating a new digital network capable of driving additional revenue for the transit agency. Through Intersection’s communications platform, IxNConnect, these screens will provide riders with access to real-time information such as transit times, alerts, nearby points of interest, and more, while MARTA will be able to manage and maintain its digital assets systemwide.
Scott Goldsmith, President and COO at Intersection told us “Home to some of the country’s top sports teams, world-renowned dining, and a job market that’s attracting young professionals and Fortune 500 companies alike, Atlanta has quickly become a bustling market ideal for advertisers to reach a large, diverse audience. We look forward to working closely with the MARTA team to bring new advertising opportunities to the city of Atlanta.”
MARTA will become the latest transit system to leverage Intersection’s media assets to engage consumers and drive revenue that can be reinvested back into their operations. This marks the 7th new market for Intersection in the last 18 months. With the addition of Atlanta to Intersection’s portfolio, advertisers can reach millions of consumers in each of the top 10 DMAs in the country.
Intersection’s media network also extends across the top U.S. media markets – New York, Los Angeles, Chicago, Philadelphia, Boston, San Francisco, Dallas and Seattle – in addition to other major regions such as Austin, Charlotte, New Jersey, Houston, Minneapolis, Pittsburgh, Portland and more. In all, Intersection’s network reaches over 50 million people through more than 400,000 digital and static assets nationwide.
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