Stagwell Inc. (NASDAQ: STGW) and Stagwell Media Network have announced a strategic partnership with out-of-home media specialist Talon.
Talon joins Stagwell’s network to expand their collective global presence in offering smarter, data-driven, and creative-led OOH planning, buying, and proprietary technologies to advertisers.
We are told that the combination of Talon’s deep investments in market-leading #AdTECH platforms, including Ada, Atlas and Plato and strategy-led OOH leadership, and Stagwell’s global scale will offer brands and agencies around the world a powerful path for accessing innovative capabilities to power outcomes-based OOH campaigns.
Jon Schaaf, Global Chief Investment Officer of Stagwell said “The global digital OOH market is highly fragmented and represents an untapped growth opportunity and Talon has built an impressive portfolio of technology and service capabilities with a deep bench strength of OOH specialists. Our collaboration with Talon will help educate more brands and agencies across the global marketplace on the growing OOH opportunities for tapping into richer behavioral and location insights for quantifying the channel’s true impact across the customer journey.”
Barry Cupples, Talon’s Global CEO said, “The digital transformation of OOH is bringing game-changing opportunities for advertisers to apply modern, data-driven advertising techniques to target audiences and measure outcomes more precisely than ever. Stagwell is one of the fastest-growing and transformative creative services networks and we look forward to our collaboration in fueling our next stage of growth in making it easier for advertisers in more markets to access and execute captivating and performance-driven OOH campaigns that surround people’s everyday journeys.”
With its complementary media capability of global digital out of home, Talon joins Stagwell’s diverse network of Affiliate Partners providing unique solutions around the world. Designed to provide brands with capabilities to engage audiences during pivotal moments across cultures, Stagwell’s Affiliate Network spans a host of capabilities including e-commerce, scaled content and media.
Stagwell describes itself as a challenger network built to transform marketing. They say they deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. They claim 10,000+ specialists in 20+ countries
Stagwell’s Media Network is a group of leading multichannel agencies home to more than 3,000 experts with an expansive global footprint across 40+ offices in 20 countries, managing close to USD 5 billion in media. Agencies include Assembly, MMI Agency, Media Kitchen, and Grason, creative consultancy GALE, B2B specialist Multiview, multilingual content agency Locaria, and travel and media experts Ink. The network offers marketers a more dynamic partner for global B2B and B2C solutions spanning data, technology, media, and creativity aimed at accelerating business growth for brands worldwide.
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