Adrian J Cotterill, Editor-in-Chief
DPAA, the global trade marketing association, driving the digitization of out-of-home media and its growing role in the Omnichannel mix, have told us that they have felt it best to cancel their (always excellent) ‘Curated Experience‘.
DPAA President and CEO Barry Frey told us “Each year we strive to bring you the best at DPAA Experiences (CES, Cannes Lions, DMEXCO, etc.) and today we have decided that the type of experience you have come to expect from DPAA cannot be delivered at next month’s CES and we are therefore regrettably canceling this year’s DPAA CES Experience”.
He added “This decision was not made lightly. After consulting with brands, agencies, media companies, vendors and partners, many of these groups have cancelled or may possibly send skeleton staff”.
We note that the DPAA has already lined up a great LIVE virtual floor tour again this year with their close friend and guide extraordinaire, Michael Bassik.
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