DailyDOOH



« | »

Transform Physical Spaces Into Intelligent Places

Ulisse, a new  physical space analytics platform for connected spaces, is launching the only radar and computer vision-based IoT AI platform to help retailers, businesses, cities, and more turn their spaces into intelligent places to improve overall experiences and results. From retail and office buildings to pedestrian areas and public transportation, the camera-free platform includes self-installing sensors and algorithms to quickly adapt to every situation and provide real-time analytics, delivering highly accurate data while maintaining privacy.

Rather than cameras which invade privacy (capturing faces and identities) and require stable lighting, Ulisse incorporates a unique radar-based approach which increases the overall accuracy of the analytics and reduces the required density of sensors in the physical environment, also making the entire solution less expensive. The Ulisse RF (radio frequency)-based sensors–which act like radar–illuminate the target with reflection point-clouds, not a true color image, resulting in unobtrusive and privacy-friendly technology.

Currently the Ulisse platform is being piloted in Singapore Cable Cars to determine the crowds and comfort level of the transit system and in the Metropolitan City of Venice where it will analyze and measure the density of tourists traveling through the town. Several luxury fashion brands have also implemented the Ulisse platform to determine how potential customers behave and interact with their display windows. Retailers may also use the analytics to determine the best store staffing options and to determine the optimal staff-customer engagement ratio.

“As the post-pandemic world starts to emerge with more people seeking experiences outside of their homes, it will be obvious that the real estate industry has not really understood people’s experiences and behaviors,” said Luca Nestola, CEO, Ulisse. “Cities, buildings and public transit all need data about how people interact. Human experience is a crucial aspect of how buildings and places are designed and will be an important part of the equation as we move forward. Ulisse does that through its technology and analytics.” 

Ulisse is creating technology that delivers critical spatial intelligence: the analysis of a wide spectrum of data signals coming from IoT sensors distributed around a smart environment. The AI solution utilizes hardware, software and algorithms, and can provide compelling visual analytics in minutes, quickly learning from people’s behaviors so clients can make measurable improvements relating to people’s experiences. The technology delivers physical space analytics for all types of locations–from stores to sidewalks to buses and cable cars, and more. It’s easy to set up (just a few minutes), and can run uninterrupted without maintenance for years. 

Using a ‘LEGO®-like’ approach, the hardware can be assembled by combining multiple hardware modules and the software algorithms which can then be adapted for different industry applications like smart retail, smart cities and smart buildings. 

The technology has many applications:

“Ulisse has a unique adaptive design so that it learns from human behavior and can turn every physical space into an intelligent space, regardless of what it is. For example, in an office building we can simulate different layouts and the effects on people’s occupancy and behaviors. With that information, management can optimize spaces for specific purposes,” Nestola continued. “We want to help realign spaces and places with people to create more liveable, comfortable and–for businesses–more profitable environments.”

Ulisse is the physical space analytics platform for connected spaces. Using a fusion of depth vision and radar technologies along with proprietary sensors, software and machine-learning algorithms, the IoT platform can be used for smart cities, smart buildings, retail and smart homes. Unlike alternatives which are either invasive or imprecise, Ulisse technologies are both anonymous by design and among the industry’s most accurate. The company behind it has recently closed a $2.2 million seed round of funding.

Posted by on 6 January 2022.

Tags: , ,

Categories: DailyDOOH Update

0 Responses

Leave a Reply

 

« | »




Recent Posts


Pages



About DailyDOOH

DailyDOOH is put together by a dedicated team of journalists and some of the best world wide contributors in the industry with a lot of help from our own R&D folks. Our Target Audience is very much Media Owners, Media Planners, Media Buyers, Brands, Advertising Agencies, Content Agencies, VCs, Retailers, Corporate and Retail Investors. As […]more →