Russ Curry, Ministry of New Media
Raydiant, an in-location experience management platform has acquired Sightcorp, a spinoff company from the University of Amsterdam that provides state-of-the-art, proprietary audience intelligence for digital signage, digital out-of-home media, and in-store analytics.
Raydiant and Sightcorp will jointly enable brands to create personalized on-screen, in-location experiences that generate anonymous audience and performance analytics to help them increase audience engagement, deliver valuable content, enhance messaging, and more.
Raydiant Chief Executive Officer, Bobby Marhamat told us “To survive and thrive in the future of brick and mortar, brands must deliver a seamless in-location customer experience that’s convenient, digital, and personalized; yet many are held back by the complexities and high price point of achieving these goals. We’ve built Raydiant from the ground up to help solve these pain points and are thrilled to add Sightcorp’s unmatched technology into our product offerings to more deeply serve the evolving needs of brands, customers, and employees worldwide.”
Sightcorp CEO Joyce Caradonna, who we understand will stay with the business and become Raydiant’s Managing Director EMEA said “This acquisition hits all of the synergy markers for us and will allow us to grow faster. We are very excited to continue investing big in research and development to create smart and innovative solutions that owners of on-premise media networks, agencies, and advertisers can use to seamlessly deliver compelling and valuable content to their target audiences.”
Sightcorp lists key players such as Intel and Simply NUC. Raydiant serves more than 3,500 customers in 63 countries, few of which include top brands such as First Bank, Dickey’s BBQ, Harvard University, The Salvation Army, Red Bull, Chick-Fil-A, and Thomson Reuters. Additionally, Raydiant works with the U.S. gourmet burger chain Wahlburgers, owned by Raydiant investor Mark Wahlberg and family.
Raydiant has achieved 357% growth year-over-year in 2021 and is actively hiring in various cities around the U.S., such as San Francisco, as well as internationally to accompany Sightcorp’s new offices. The company plans to expand its global headcount by 300% in 2022. Sightcorp’s European team has a goal to grow from 20 team members to 100 in 2022, with plans to open offices in Lithuania and London.
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