Russ Curry, Ministry of New Media
StoreBoost, the location based marketing platform for brands and retailers, has announced that Neil Morris, founder of Grand Visual has joined the board as non-exec director.
Dan Douglas told us “Neil’s reputation in OOH creative innovation is a huge asset for us as we look to build the business in 2022 and beyond. We were competitors in the dynamic content space when I founded Liveposter so it’s great now to be able to collaborate on the next generation of OOH.”
Neil will help the business by providing strategic input as StoreBoost scales in the UK and internationally and further develops its technology and creative proposition.
Location based marketing using StoreBoost is the most efficient and effective way to support brands in retail today. The StoreBoost platform powers brand and retail support campaigns in real time and automatically across digital OOH, mobile and social media – all in proximity to purchase and driven by data and dynamic creative.
Neil Morris said “I have always advocated the power of relevant creative in the right place and at the right time. StoreBoost’s unique proposition offers exactly that holy grail and I am excited to be working with the team as they develop their platform and grow the business.”
StoreBoost is a location based marketing platform for brand and retailer from The Cloud and Compass. It enables brands to create, buy and measure the effectiveness of their OOH campaigns in real time across programmatic DOOH, mobile and social in proximity to stores or wider nationally.
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