MediaMath this week announced a series of leadership transitions
- Neil Nguyen has been appointed Chief Executive Officer of MediaMath. We are told that Neil will drive a winning commercial and product/technology agenda. It seems that delivering an effective digital media buying proposition and driving return on digital ad spend for clients and ecosystem partners will remain the core focus of the business, supported by a growth-oriented employee experience.
- MediaMath’s Founder Joe Zawadzki will support Neil as a counselor and champion for the company’s mission and people, as well as the broader industry in which it operates.
- Konrad Gerszke will be stepping down from his role as President to pursue other opportunities Neil will assume these (President) responsibilities in his overall leadership of the business.
Joe Zawadzki told us “Neil’s insights from his time on the Board and decade-long relationship with the company from his roles at Sizmek, DG, and Havas Edge have given him a deep understanding of all aspects of the business, ensuring the opportunity for a seamless transition. I am confident that Neil is the right leader for MediaMath in this next phase to deliver on the promise of the platform and the business.”
Neil Nguyen is a proven leader with more than two decades of senior management experience in advertising technology and media, including previous Chief Executive Officer and President roles at DG and Sizmek both in public markets and with sales to private equity in 2014 and 2016 respectively.
He has been on the front lines managing companies through strategic and technology transformations and strategic transactions. Most recently, he spent several years as Global CDO at Havas Edge, with responsibility for digital media, programmatic trading, analytics, data science and technology for its outcomes-based linear and CTV media practice. He brings a multi-faceted perspective on the advertising ecosystem, not just as a leader of AdTECH companies, but from the agency and marketer lens as well.
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