Russ Curry, Ministry of New Media
Resorts World Las Vegas has unveiled what it calls a new multimedia experience using its buildings’ LED video displays.
Called ‘GLOW’ we are told that the experience will feature 10 show capsules and five interstitial visuals displayed across the property’s LED surfaces, from the West Tower’s 100,000 square foot display to the interior globe.
Resorts World Las Vegas President Scott Sibella said “Here at Resorts World Las Vegas, we’re always looking at how we can set ourselves apart in the hospitality industry and the best ways to provide our guests with the most exciting experiences possible”.
GLOW will feature different narratives and themes, including a bioluminescent ocean, a synth-wave cityscape, a psychedelic trip into space and a shimmering jungle, Resorts World says.
The shows will be displayed on the West Tower exterior, the East Tower and Zouk Nightclub facades and the interior globe. According to the resort, each individual piece combines to form an interconnected narrative when viewed from afar.
International studio Moment Factory and marketing company Digital Kitchen designed and produced the content.
GLOW will run daily every hour on the hour, from noon to 1 a.m.
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