Russ Curry, Ministry of New Media
Nick Coston has joined The Neuron, a global programmatic Digital Out of Home DSP platform. He joins as their new US Sales Director.
Nick is an industry veteran with over 20 years of experience. Specialising in sold, planned and bought OOH media, He has worked extensively across the US as a consultant, planner and buyer and has been responsible for placing OOH buys across the US increasing revenue and growth for clients.
Hussein Khader, CEO of The Neuron told us “We are excited to welcome Nick to our growing team. He understands the needs of our clients deeply and will enable them to extend their reach and engagement with their audience and maximise their marketing spend. We feel that DOOH should no longer just be the reserve of the few. It should be open to everyone who wants to make DOOH part of their marketing mix”.
With a global inventory, multiple data sources and live data feeds, The Neuron can provide fast, precision-planning and hypercontextual targeting for campaigns, enabling clients to make informed decisions which can be adapted rapidly to their audiences’ changing behaviours. Real-time reporting ensures a measurable ROI.
Founded in 2018, The Neuron combines a programmatic DOOH DSP platform with premium inventory to enable agencies and SMBs to buy, manage and plan their digital out of home advertising in real-time.
The Neuron has one sole focus: to provide their clients with data-led, cost-effective access to global premium inventory for OOH advertising. Their self-serve platform for SMBs coupled with tailored services for agencies help businesses integrate DOOH into their omnichannel marketing campaign mix to increase performance and ROI.
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