Russ Curry, Ministry of New Media
JCDecaux SA (Euronext Paris: DEC), the number one Out-of-Home Media company worldwide, announced today its revenue for the full-year 2021.
Commenting on the Group’s 2021 revenue performance, Jean-François Decaux, Chairman of the Executive Board and Co-CEO of JCDecaux, said “Our 2021 group revenue grew by +18.7%, +18.5% on an organic basis, to reach €2,744.6 million driven by a very strong digital revenue growth and a better than expected Q4 despite national and local mobility restrictions including semi-lockdowns in some European and Asia-Pacific countries. The strong revenue growth in Q4 2021 at +37.5%, +34.7% organically, demonstrates once again the rebound capacity and the growth potential of JCDecaux.
Digital Out Of Home (DOOH) grew by +73.8% in Q4 2021 and by +33.2% in full-year 2021 to reach a record 26.9% of Group revenue for 2021 and a quarterly record of 31.4% of Group revenue in Q4. We continued to accelerate our digital transformation and maintained our focus on the roll-out of digital screens and on the development of our automated data-driven planning and trading solutions. Programmatic advertising gained good momentum via the VIOOH platform which is now trading in 15 countries, connected to multiple DSPs (Demand Side Platforms).
Street Furniture was strong at +35.8% organically in Q4 2021 and already above Q4 2019 levels in Europe (including France and UK). Billboard grew significantly as well at +23.5% on an organic basis in Q4 2021. Transport continued to improve quarter-on-quarter with a high Q4 organic revenue growth of +38.7% but remained meaningfully impacted by ongoing restrictions on global international passenger traffic and, to a lesser extent, by lower commuter traffic in public transport than pre-pandemic.
All geographies grew strongly in Q4 2021. Europe (including France and UK) reached revenue levels very close to Q4 2019 while the other regions (North America, Asia-Pacific and Rest of the World) recorded a strong rebound vs 2020 but remained the most affected regions, mainly due to their Transport exposure and to mobility restrictions. In China, in Q4 as well as for full-year 2021, revenues were close to pre-Covid levels for domestic transport advertising and already above 2019 revenue levels for domestic airport advertising more specifically.
We will provide a revenue guidance for Q1 2022 when we release our full-year 2021 results on March 10th, 2022.
As the most digitised global OOH company with our new data-led audience targeting and programmatic solutions, our well diversified portfolio, our ability to win new contracts, the strength of our balance sheet and the high quality of our teams across the world, we believe we are well positioned to benefit from the rebound. We are more than ever confident in the power of our media in an advertising landscape increasingly fragmented and more and more digital and in the role it will play to support the economic recovery as well as to drive positive changes.”
Following the adoption of IFRS 11 from January 1st, 2014, the operating data presented below is adjusted to include our prorata share in companies under joint control. Please refer to the paragraph “Adjusted data” on pages 3 and 4 of this release for the definition of adjusted data and reconciliation with IFRS.
The values shown in the tables are generally expressed in millions of euros. The sum of the rounded amounts or variations calculations may differ, albeit to an insignificant extent, from the reported values.
2021 adjusted revenue increased by +18.7% to €2,744.6 million compared to €2,311.8 million in 2020. Excluding the positive impact from foreign exchange variations and the negative impact from changes in perimeter, adjusted organic revenue increased by +18.5%. Adjusted organic advertising revenue, excluding revenue related to sale, rental and maintenance of street furniture and advertising displays, increased by +18.9% in 2021.
Adjusted revenue of the fourth quarter of 2021 increased by +37.5% to €955.8 million compared to €695.1 million in the fourth quarter of 2020. Excluding the positive impact from foreign exchange variations and the negative impact from changes in perimeter, adjusted organic revenue increased by +34.7%.Adjusted organic advertising revenue, excluding revenue related to sale, rental and maintenance of street furniture and advertising displays, increased by +37.0% in Q4 2021.
By activity:
| Full-Year adjusted revenue |
2021 (€m) | 2020 (€m) | Reported growth | Organic growth (a) |
|---|---|---|---|---|
| Street Furniture | 1,440.1 | 1,131.1 | +27.3% | +26.3% |
| Transport | 877.8 | 810.9 | +8.2% | +8.5% |
| Billboard | 426.7 | 369.7 | +15.4% | +16.6% |
| Total | 2,744.6 | 2,311.8 | +18.7% | +18.5% |
(a) Excluding acquisitions/divestitures and the impact of foreign exchange
| Q4 adjusted revenue | 2021 (€m) | 2020 (€m) | Reported growth | Organic growth (a) |
|---|---|---|---|---|
| Street Furniture | 509.3 | 369.5 | +37.8% | +35.8% |
| Transport | 307.6 | 215.4 | +42.8% | +38.7% |
| Billboard | 138.8 | 110.2 | +26.0% | +23.5% |
| Total | 955.8 | 695.1 | +37.5% | +34.7% |
(a) Excluding acquisitions/divestitures and the impact of foreign exchange
By geographic area:
| Full-Year adjusted revenue | 2021 (€m) | 2020 (€m) | Reported growth | Organic growth (a) |
|---|---|---|---|---|
| Europe (b) | 824.5 | 694.3 | +18.8% | +18.4% |
| Asia-Pacific | 695.9 | 603.5 | +15.3% | +14.3% |
| France | 532.6 | 442.8 | +20.3% | +17.2% |
| Rest of the World | 274.9 | 206.3 | +33.3% | +43.1% |
| United Kingdom | 253.3 | 203.8 | +24.3% | +20.1% |
| North America | 163.4 | 161.3 | +1.3% | +4.8% |
| Total | 2,744.6 | 2,311.8 | +18.7% | +18.5% |
(a) Excluding acquisitions/divestitures and the impact of foreign exchange
(b) Excluding France and the United Kingdom
Please note that the geographic comments hereafter refer to organic revenue growth.
STREET FURNITURE
Full-year adjusted revenue increased by +27.3% to €1,440.1 million (+26.3% on an organic basis). All geographies performed strongly versus 2020.
In the fourth quarter, adjusted revenue increased by +37.8% to €509.3 million (+35.8% on an organic basis). All geographies performed strongly compared to Q4 2020 with Europe (including France and UK) above Q4 2019 levels despite the work from home mandate in many countries. Asia-Pacific continued to improve sequentially but remained affected by restrictions on mobility linked to Covid19.
TRANSPORT
Full-year adjusted revenue increased by +8.2% to €877.8 million (+8.5% on an organic basis) impacted by low international air traffic due to the Covid19 pandemic while revenues from public transport assets remained temporarily affected by local mobility restrictions. In China, revenues were close to pre-Covid levels for domestic transport advertising (including metros, buses, domestic airport terminals) and already above 2019 revenue levels for domestic airport advertising more specifically.
In the fourth quarter, the sequential improvement continued with an adjusted revenue growth of +42.8% to €307.6 million (+38.7% on an organic basis). All geographies grew significantly year-on-year.
BILLBOARD
Full-year adjusted revenue increased by +15.4% to €426.7 million (+16.6% on an organic basis), growing significantly in all geographies vs 2020.
In the fourth quarter, adjusted revenue increased by +26.0% to €138.8 million (+23.5% on an organic basis). All regions are growing strongly with UK already above Q4 2019 revenues.
ADJUSTED DATA
Under IFRS 11, applicable from January 1st, 2014, companies under joint control are accounted for using the equity method.
However, in order to reflect the business reality of the Group, operating data of the companies under joint control will continue to be proportionately integrated in the operating management reports used by directors to monitor the activity, allocate resources and measure performance.
Consequently, pursuant to IFRS 8, Segment Reporting presented in the financial statements complies with the Group’s internal information, and the Group’s external financial communication therefore relies on this operating financial information. Financial information and comments are therefore based on “adjusted” data, consistent with historical data prior to 2014, which is reconciled with IFRS financial statements.
In Q4 2021, the impact of IFRS 11 on adjusted revenue was -€74.8 million (-€58.9 million in Q4 2020), leaving IFRS revenue at €881.0 million (€636.2 million in Q4 2020).
For 2021, the impact of IFRS 11 on adjusted revenue was -€222.1 million
(-€212.0 million for 2020), leaving IFRS revenue at €2,522.5 million (€2,099.8 million for 2020).
ORGANIC GROWTH DEFINITION
The Group’s organic growth corresponds to the adjusted revenue growth excluding foreign exchange impact and perimeter effect. The reference fiscal year remains unchanged regarding the reported figures, and the organic growth is calculated by converting the revenue of the current fiscal year at the average exchange rates of the previous year and taking into account the perimeter variations prorata temporis, but including revenue variations from the gains of new contracts and the losses of contracts previously held in our portfolio.
| €m | Q1 | Q2 | Q3 | Q4 | FY | |
|---|---|---|---|---|---|---|
| 2020 adjusted revenue | (a) | 723.6 | 351.9 | 541.2 | 695.1 | 2,311.8 |
| 2021 IFRS revenue | (b) | 416.7 | 577.7 | 647.1 | 881.0 | 2,522.5 |
| IFRS 11 impacts | (c) | 37.6 | 50.3 | 59.4 | 74.8 | 222.1 |
| 2021 adjusted revenue | (d) = (b) + (c) | 454.3 | 628.1 | 706.5 | 955.8 | 2,744.6 |
| Currency impacts | (e) | 10.6 | 4.8 | -6.6 | -15.3 | -6.5 |
| 2021 adjusted revenue at 2020 exchange rates | (f) = (d) + (e) | 464.9 | 632.8 | 699.9 | 940.4 | 2,738.0 |
| Change in scope | (g) | 8.0 | 1.0 | -3.8 | -3.8 | 1.4 |
| 2021 adjusted organic revenue | (h) = (f) + (g) | 472.9 | 633.9 | 696.1 | 936.6 | 2,739.4 |
| Organic growth | (i) = (h) / (a) – 1 | -34.6% | +80.2% | +28.6% | +34.7% | +18.5% |
| €m | Impact of currency as of December 31st, 2021 |
|---|---|
| USD | 5.7 |
| RMB | -10.2 |
| GBP | -8.6 |
| AUD | -8.2 |
| Other | 14.8 |
| Total | -6.5 |
| Average exchange rate | FY 2021 | FY 2020 |
|---|---|---|
| USD | 0.8455 | 0.8755 |
| RMB | 0.1311 | 0.1270 |
| GBP | 1.1633 | 1.1240 |
| AUD | 0.6349 | 0.6043 |
Follow DailyDOOH