Russ Curry, Ministry of New Media
Branded Cities announced today that their first digital spectacular at Manhattan’s Port Authority Midtown Bus Terminal will launch in March of 2022.
Steve Ellman, Chairman & Chief Executive Officer of Branded Cities told us “Delivering large format digital signage to Midtown Manhattan is a fantastic opportunity for both the Port Authority and Branded Cities and signals the first step in what will be a long and fruitful partnership”.
The deployment will be the first since Port Authority of New York and New Jersey awarded Branded Cities the exclusive right to develop and sell digital and spectacular advertising and integrated marketing campaigns at the Port Authority Midtown Bus Terminal and select areas at the George Washington Bridge Bus Station in Manhattan.
The digital spectacular, which will be located at the Port Authority Midtown Bus Terminal’s southeast corner at 8th Avenue and 40th Street, will provide advertisers with long site lines along the heavily trafficked 8th Avenue commuter corridor, with views as far back as Madison Square Garden and Moynihan Train Hall at Penn Station. At over 1,000 square feet, sized 42’ 6” high x 25’ 2” wide, the full-motion and dynamic screen will target a mix of high-income consumers and business professionals traveling through Midtown Manhattan.
Leah Bassknight, Assistant Director, Real Estate said “We’re excited to partner with Branded Cities as they work to enhance the overall customer experience with new digital advertising assets at the Port Authority Midtown Bus Terminal. The dynamic digital displays will welcome millions of passengers and passersby annually who traverse through the busiest bus station in the world.”
Founded in 1921, the Port Authority of New York and New Jersey builds, operates, and maintains many of the most important transportation and trade infrastructure assets in the country. The agency’s network of aviation, ground, rail, and seaport facilities is among the busiest in the country, supports more than 550,000 regional jobs, and generates more than $23 billion in annual wages and $80 billion in annual economic activity. The Port Authority also owns and manages the 16-acre World Trade Center site, where the 1,776-foot-tall One World Trade Center is now the tallest skyscraper in the Western Hemisphere. The Port Authority receives no tax revenue from either the State of New York or New Jersey or from the City of New York. The agency raises the necessary funds for the improvement, construction or acquisition of its facilities primarily on its own credit.
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