Adrian J Cotterill, Editor-in-Chief
Intersection is expanding its West Coast presence and digital footprint with new and extended contracts in Seattle, Portland and San Francisco.
Portland Street Car has awarded Intersection with a five year (with a five year option) contract to sell advertising on its system of 17 Streetcar vehicles and 72 Streetcar shelter stops, beginning on January 1, 2022. The system operates in downtown Portland and will complement Intersection’s portfolio of TriMet bus, rail and paratransit media across the Portland metro area. Intersection was awarded a five year contract (with a two year option) to sell advertising on Portland’s TriMet system earlier this year.
With Sound Transit, Intersection has received a three year contract extension through September of 2027, which includes the addition of digital to the program. Intersection will deploy digital displays at various high-traffic Sound Transit stations in the greater Seattle area, including University of Washington, SeaTac/Airport, Capitol Hill, University District, Stadium and Westlake.
Intersection was also granted a five year extension with the San Francisco Municipal Transportation Agency (SFMTA), which will also include the system’s first ever digital deployment. Intersection will deploy large-scale video walls and 75” displays in three new central subway stations: Chinatown, Yerba Buena and Union Square.
With the addition of Portland Streetcar to Intersection’s portfolio, advertisers can reach millions of consumers across the west coast seamlessly, from Seattle to Portland, San Francisco and Los Angeles.
Intersection’s media network also extends across the top U.S. media markets, including New York, Chicago, Boston, Philadelphia, Atlanta and Dallas – in addition to other major metropolitan areas such as Austin, Charlotte, New Jersey, Houston, Minneapolis, Pittsburgh and more. In all, Intersection’s network reaches over 50 million people through more than 400,000 digital and static assets nationwide.
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