Russ Curry, Ministry of New Media
JCDecaux UK has unveiled a new ‘Community Channel’ initiative, that will enable not-for-profit community and charitable projects without media budgets to access digital Out-of-Home locations, in line with JCDecaux’s purpose and values.
To celebrate this launch, JCDecaux UK has teamed up with The Raised Eyebrow Society, School of Communication Arts and CALM to run inspiring creatives that support and inspire communities across the UK.
The ‘Community Channel’ will enable community-based projects that would otherwise be unable to access advertising, to apply for complimentary Out-of-Home space via JCDecaux UK’s website here. Each month, the ‘Community Channel’ will select projects to support, based on JCDecaux UK’s purpose and values and on the availability of space.
Chris Collins Co-CEO at JCDecaux UK told us “Out-of-Home media has a unique place in the community, part of the daily landscape in cities across the UK, where people come together to shop, socialise and travel. As a company, we have always supported community initiatives on our public networks and now we are taking this to the next exciting stage with our ‘Community Channel,’ opening up access for even more social, community and charitable groups across the powerful public screen of Out-of-Home, in line with our value of ‘Choose to care’”.
Creative Agency, The Raised Eyebrow Society worked with the School of Communication Arts’ students to develop a campaign for the ‘Community Channel’ launch called ‘posters to ponder’ and Pete Cain, Founder and Creative Director at The Raised Eyebrow Society said “We are delighted to be partnering with JCDecaux UK to provide the creative work for their Community Channel initiatives. The Raised Eyebrow Society is all about making purpose-relevant work that works, so it’s affirming to be given the opportunity to create compelling Out-of-Home campaigns for lesser-known charities and non-profits. It was especially pleasing to be able to offer the brief to the students at the School of Communication Arts. Three of their posters were chosen to run as part of the national campaign, which was beyond exciting for the winning students. You never forget seeing your first piece of work on a huge billboard, do you?”.
Marc Lewis, Dean of the School of Communication Arts said, “JCDecaux’s Community Channel is an incredibly exciting opportunity for our students to have their work seen by millions so early in their careers. The #PosterstoPonder project is a feel-good campaign that aims to put a smile on someone’s face, therefore it’s a nice feeling to know that our student posters will be helping to brighten up the day for the many who see it around our Brixton home and nationwide and we’d like to thank JCDecaux for making this happen”.
The ‘Community Channel’ complements JCDecaux’s initiatives that already provide support and expertise for partners to reach their goals, including the Nurture programme that supports start-ups. With an estimated that 50p in every pound spent on all Out-of-Home going back into the community, through the provision and maintenance of public services such as bus shelters or through providing revenue streams to Council and Transport partners, this new initiative is yet another proof-point of Out-of-Home’s role as a ‘force for good’ in the community.
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