In Turkey Dooh.ist has partnered with Adform making programmatic purchasing possible on the T5 Alibeyköy Cep Bus Terminal tram line in Istanbul.
Adform Platform Solutions Manager Lütfü Koçoğlu said “We are happy to have achieved another goal within the scope of our vision to activate the automation of media purchasing and programmatic purchasing in all technologically possible channels with Adform technology. All media channels that we have included in the programmatic ecosystem and that previously progressed with traditional purchasing have now become easier and more effective to purchase, more measurable and manageable. As our visions overlap with our partner Doohist, we are rapidly adapting the DOOH inventory in Turkey to the programmatic ecosystem. We will continue to support the adaptation and development of inventories such as CTV and DOOH with Adform’s “Cross Media Markeplace” Project, which we will launch soon.”
Brands and agencies using Adform DSP will now be able to purchase in-tram screens by targeting data programmatically.
Dooh.ist Advertising Technology and Operations Manager Mehmet Şahin was quoted as saying “We are in business partnership with the most important channels of Turkey. Depending on this business partnership, we have made the screens of the channels compatible with the global principles of programmatic open air, and ensured that our country also has a large programmatic open-air inventory, especially in the USA and Europe. Our cooperation with Yovi, the new channel of Istanbul, was also realized with this motivation. By establishing the programmatic open-air infrastructure within the T5 tram line, we made the traditional purchasing method programmatic here. We are excited to sign new achievements.”
Adform FLOW, the industry’s largest independent advertising technology platform in the region recently became the first and only platform in Turkey that can perform digital outdoor purchasing through a single interface, with this new business partnership.
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