Russ Curry, Ministry of New Media
VIOOH‘s CEO JC Conti will keynote AdTECH: OOH – Singapore which takes place in-person this Wednesday March 30, 2022.
His presentation is entitled ‘Programmatic DOOH: The Future is Now!‘
Programmatic as we know is touted as the future of DOOH, but why exactly is it creating such excitement? How do media owners get started, and why should not just OOH but also digital buyers take notice? In his keynote speech, JC Conti, CEO of global OOH marketplace VIOOH, will share why media owners and buyers from across the OOH and digital worlds must get onboard with programmatic OOH and why 2022 is the right time to get started.
During his presentation JC will be busting some myths and sharing some best practice examples from both across the globe and the APAC region.
You can see JC’s last keynote presentation for the Ministry of New Media here – his ‘State of The Nation’ address was presented at AdTECH: OOH – Europe held in Amsterdam in December 2021.
Industry veteran Ron Graham, and Founder & Managing Director of Media On The Go Pte Ltd, a Singapore based consultancy for OOH media in the Asia Pacific region will chair the conference.
There are THREE tickets remaining for the conference. Registration can be found here.
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