Adrian J Cotterill, Editor-in-Chief
Lamar Advertising Company (Nasdaq: LAMR), one of the largest outdoor advertising companies in the world, has announced that the company is supporting the ‘Love on Every Billboard’ campaign by donating space on digital billboards across the U.S.
During Valentine’s Day weekend, Lamar billboards will display the campaign’s single word message – Love – in white lettering on a red background.
Allie McAlpin, VP of Marketing Services and Communications at Lamar Advertising told us “At a time where there are so many complex challenges facing all of us, we thought that there couldn’t be a better message to spread than the comparatively simple, yet all-encompassing expression of ‘love’ across the country. Our national billboard network has the power to reach and influence people with simple and memorable messages. We’re looking forward to spreading as much love as we can this Valentine’s Day.”
Founded by John Pogachar, Love on Every Billboard is a nonprofit organization that has been displaying its one-word message of ‘Love’ on billboards across the U.S. and around the world since 2018. Fueled by donations, the organization has showcased the message on 161 billboards in 17 U.S. states as well as on billboards in Austria, Canada, New Zealand, UK, Russia, and Ukraine. The campaign has been featured on the TODAY Show, in a Jason Mraz music video, and will be the subject of a documentary featuring Lamar’s involvement that will include an interview with Lamar CEO Sean Reilly.
John Pogachar said “It truly can’t get any simpler than that, just LOVE. We are so thankful to Lamar for their support of our campaign. Sean Reilly and his team could not have been more gracious as they welcomed us into their corporate headquarters and allowed us to shoot film for the documentary.”
John will be the featured guest on a special edition of Lamar’s Digital & Dirt podcast to air during the week of February 14th.
John Pogachar is a children’s Author, life coach, and founder of Loveoneverybillboard.com.
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