Adrian J Cotterill, Editor-in-Chief
OUTFRONT Media Inc. (NYSE:OUT) has announced the promotion of Max Siegelman to Head of Cultural Relevance.
Jodi Senese, Chief Marketing Officer at OUTFRONT told us “Max is consistently breaking through the traditional boundaries in OOH to rethink and reimagine the ‘what next?’ moment. The ability to connect OOH to the always on nature of active consumers with mobile devices in hand was OOH 2.0; what we are approaching now is OOH 3.0. There are limitless possibilities on the horizon, and we are confident that Max’s leadership will help both OUTFRONT and our clients leverage those opportunities.”
Formerly the Director of Social Media, Max’s position will now include an expansive pallet of ideas and technologies that will enable new connections between OOH in both the real and virtual worlds. He will continue to oversee the company’s social media strategy.
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