DailyDOOH

Orbital Insight, a leader in geospatial intelligence, and Executive Channel Network (ECN), the UK and Europe’s leading office media specialist, have announced their strategic partnership, enabling ECN to monitor audience data in real-time and utilise that site intelligence to steer business decisions.

Sachin Andhare, Head of Marketing at Orbital Insight.  said “Visibility into real-time foot traffic is more critical than ever for businesses to understand the rapid fluctuations of the pandemic’s impact. ECN is leaning into innovation and adding proactive value to its customers with our site intelligence capabilities. These accurate audience pulses will help companies adapt and optimize their business strategies.”

The COVID-19 pandemic heightened the need for accurate reporting tools in the DOOH advertising sector. From the very beginning of the pandemic ECN has been reporting data on audience traffic around its global network limiting the general uncertainty around foot traffic in office buildings given changing regulations. The partnership with Orbital Insight enables ECN to monitor real-time anonymized mobile data in proximity to ECN screens.

Paul McBeth, Director, International Strategic Sales & Marketing at ECN told us “We are delighted to partner with Orbital Insight, who add another layer to our existing data insight capability, by providing a comprehensive view on audience movement in our key markets”.

Orbital Insight is a California-based geospatial software and analytics company that helps organizations understand what’s happening on and to the Earth. Orbital Insight’s GO platform uses AI to process multi-sensor data—including satellite images, mobile location and other IoT data—and answer questions about supply chains, global commodities, specific sites, aggregate activity trends and more.