Russ Curry, Ministry of New Media
Adtrac, the Zurich-based software company providing whitelabel DOOH ad sales platforms to retailers, was accepted out of 1,000+ applicants into Newchip’s renowned global accelerator program’s latest cohort.
The online accelerator provides the mentorship, connections and tools that growth-stage teams need to drive greater scale, expand business operations, and position their company for potential exit or acquisition. Since its inception in 2019, the equity-free, fully digital accelerator has helped over 1,500 founders from more than 50 countries and 250 cities raise over $450 million in funding with an estimated portfolio of over $9B.
Armando Vera Carvajal, Vice President at Newchip said “When evaluating companies for our Series A Accelerator, we search for proven business models that are prepared to scale their strong revenues and traction quickly in order to gain further market share and increase their likelihood of industry disruption,” says . “We see real potential in Adtrac and are excited to integrate them into our global network of VCs, angel investors, and family offices seeking to invest in this particular space.”
Adtrac is on a mission to empower retailers as media publishers. Since launching the company has provided the media sales infrastructure for SPAR Switzerland, TopPharm pharmacies and the upcoming publisher Displayactive.ch.
Benjamin Wey, Co-Founder and CEO of Adtrac told us “Being part of the Newchip Accelerator, we are looking forward to speeding up our growth and empowering more international retailers, says “We will be able to make retailers competitive providers of highly valuable consumer audiences to brands and advertisers of all sizes.”
Adtrac is a Swiss startup specializing in the development and operation of software for the sale of Digital Out of Home (DOOH) advertising space. The web-based ad sales platform by Adtrac enables retailers to sell their audience to suppliers, partners and third party advertisers in a simple, controlled and transparent workflow with automated ad operations and live tracking.
Adtrac was founded in January 2020 and employs data scientists, software engineers and media specialists. Adtrac’s software is live in SPAR and TopCC stores since summer 2020 and the Adtrac whitelabel marketplace has been successfully implemented for SPAR and TopPharm in January 2022.
Newchip is an online, global startup accelerator led by a world-class team of entrepreneurs and investors. It was designed to provide founders with the tools needed to rapidly fund, build, and scale. Since its inception in 2019, the equity-free, remote accelerator has enabled over 1,500 startups from 50+ countries to raise over $450 million in funding with an estimated $9B portfolio. It has three distinct six-month accelerator programs based on company stage: Pre-Seed, Seed, and Series A. Its vast network of global investors, strategic partners, and mentors guide companies from team building and prototype development to securing high-profile VC investment, corporate partnerships, and everything in-between.
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