Rediscover Veggies And Win Say @OMA_Australia
The Outdoor Media Association this week launched its competition to encourage Australians to cook with vegetables, inspiring them to add a rainbow of colours to their meals.
The competition is an extension of the Out of Home ‘Better than you remember’ campaign currently in market. The $3M campaign running on thousands of signs nationwide inspires Australians to think differently about vegetables and encourages us all to include more vegetables in our meals.
The Better than you remember campaign has been donated by OMA members and is delivered in partnership with Health and Wellbeing Queensland and Nutrition Australia.
OMA CEO, Charmaine Moldrich, said “The competition is a tangible way to make the Better than you remember message come to life. It’s as simple as trying new vegetables and new ways of cooking them. The dedicated campaign website has plenty of delicious recipes available here. We will be calling out some of our favourite chefs to share their best veggie recipes over the next few weeks. Our intention is to inspire everyone to take on the challenge of adding more vegetables to their meals. It’s a healthy choice and great for the planet.”
The competition is open until 11:59pm (AEDT) February 27 on Instagram tagging @OMA_Australia and including #BetterThanYouRemember. Competition entrants must take a photograph of their dish and caption it with what veggie they have rediscovered. The winner will receive four weeks of fresh veggies delivered to their doorstep. People can enter multiple times with all entries going into the draw.
The Better than you remember campaign is part of the OMA’s world-first, National Health and Wellbeing Policy that aims to meet community expectations and support government efforts to tackle overweight and obesity in Australia.
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