Vistar Media has launched version 6.0 of the Vistar DSP, which combines a highly visual OOH media buying experience with the tools for data-driven campaign optimization that today’s digital buyers expect.
Version 6.0 focuses on three areas:
- enhancing the visual experience of planning & managing OOH campaigns;
- deepening the bench of tools available for granular campaign control and detailed optimizations;
- and providing direct access to the complete DOOH marketplace, including inventory discovery, targeting and measurement capabilities.
Key capabilities in this DSP release include:
- Allocation tools to optimize budget distribution in planning;
- Recommended bid pricing;
- Bid pricing adjustment when planning against multiple PMPs;
- And campaign metrics view to visualize win/loss metrics and factors influencing delivery.
Vistar has built a data ecosystem for DOOH by forging partnerships with leading experts such as Adsquare, Arrivalist, Dynata, Environics Analytics, Epsilon, Foursquare, IBM Watson Advertising, IHS Automotive, IRI, LiveRamp, MFour, MIRA and others.
The 6.0 release of the Vistar DSP features an expanded data marketplace for buyers to easily access the full suite of targeting and measurement capabilities, including:
- In-platform measurement selection, filterable by data provide & study type;
- Brand lift, foot traffic, CPG sales, automotive sales, tourism measurement and ecommerce KPI lift studies;
- The ability to cohesively measure moving and non-moving inventory;
- The full Foursquare audience taxonomy;
- Automated workflow for Device ID-passback for retargeting
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