oOh!media has signed a three year partnership to be official Out of Home media partner for Sydney Gay and Lesbian Mardi Gras and Sydney WorldPride 2023
The agreement comes as oOh! prepares to launch an expanded Diversity and Inclusion strategy that further recognises the value and importance of difference across the organisation.
Working with the Sydney Gay and Lesbian Mardi Gras and Sydney WorldPride 2023 – which is tipped to be the largest event held in the city since the 2000 Olympic Games and a first for the southern hemisphere – oOh! will promote these iconic events as they celebrate diverse LGBTQIA+ communities
Raechel Gavin, Chief People and Culture Officer at oOh! told us “Our people are the foundation of oOh! and the drivers of its continued success. We are ensuring diversity and inclusion is not just celebrated but encouraged and our employees work in an environment where they can share ideas and be their full selves each day. The Sydney Gay and Lesbian Mardi Gras is an institution and with Sydney WorldPride 2023, the eyes of the world will be on the harbour city. We are strongly aligned with its mission and are proud to be the official Out of Home Media partner for the next three years.”
The first campaign for Sydney Gay and Lesbian Mardi Gras and its more than 60 events will run across oOh!’s digital network in key Sydney suburbs this week. Promotion for Sydney WorldPride 2023, which is being held in place of the Mardi Gras next year, will begin shortly after.
Sydney Gay and Lesbian Mardi Gras CEO Albert Kruger said: “Mardi Gras’ history has been stamped into our nation’s collective conscience through ground-breaking visuals across different mediums – art, video, costumery and performance. We are delighted to partner with oOh!media who are innovative leaders in the Out of Home space to amplify our message of diversity, inclusion and celebration around Australia.”
The Sydney Gay and Lesbian Mardi Gras parade takes place at the Sydney Cricket Ground on March 5, 2022.
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