Russ Curry, Ministry of New Media
Lamar Advertising, one of the largest out-of-home advertising companies in the world, has joined the World Out of Home Organization (WOO).
Founded in 1902, Lamar today operates more than 352,000 billboard, transit, airport and interstate logo displays in the United States and Canada, including the largest network of large-format digital displays in the US, with more than 3,900 digital units.
Lamar chief executive Sean Reilly said “We are excited to join WOO and get to know our counterparts around the world better,” “There’s never been a more promising time to be in the out-of-home industry, and we look forward to collaborating with other members of WOO to realize the potential that is before us all.”
This now means that the three largest OOH companies in the US – Lamar, Outfront Media and Clear Channel are all WOO members and takes their global membership to 135, with representation in over 100 countries across six continents. This represents a significant increase from this time last year and there are more new members in the pipeline.
WOO Membership is open to all companies who operate in the OOH sector and, as a non-profit Organization, funds are reinvested in industry issues such as research and the annual international congress. WOO is a member of EASA in Europe, as well as a founding member of ICAS, and actively works to help the membership with legislation issues within their own countries as well. It also aims to lobby for Out of Home advertising with authorities, international organizations, opinion formers and other elements of the communication media.
Follow DailyDOOH