Adrian J Cotterill, Editor-in-Chief
Talon Group’s Plexus has announced a strategic partnership with Mediaplus Group to provide OOH services to Mediaplus clients.
Dr. Andrea Malgara, Managing Partner Mediaplus Group said “Out of Home is a very regional medium that requires experienced specialists with knowledge of each market. Partnering with Plexus on cross market campaigns enables us to deliver consistent best in class OOH solutions for our growing portfolio of international clients.”
Mediaplus, headquartered in Munich, is the largest independent and partner managed agency in Europe, Mediaplus develop multi market strategic plans that are adapted for local markets and enhanced with local media expertise and insights. Leveraging Plexus’s full service offering across digital and traditional outdoor media will further deliver on their ambition to link traditional and digital media planning with brand-specific target group models and media strategies.
Part of the Talon Group, Plexus is the fastest growing independent global OOH network with over 20 Talon and partner offices around the world. Plexus plans and buys international campaigns in more than 75 markets worldwide for clients such as HSBC, Chanel, Bacardi-Martini, Airbus, Diageo, Virgin Atlantic & Peroni
Winfried Karst, Managing Director Europe, Talon Germany told us “We are delighted to have Mediaplus as like-minded entrepreneurial partners working closely together in the area of global OOH”.
We are told that the partnership opens up new opportunities for both sides to implement cross-border OOH campaigns.
Follow DailyDOOH