Russ Curry, Ministry of New Media
Havas Group has announced the acquisition of Inviqa, one of the UK’s leading independent digital experience agencies in a substantial, eight-figure deal.
Inviqa, which comprises more than 150 employees across eight offices, will be integrated into Havas Creative’s dedicated customer experience network, Havas CX, to significantly expand its specialism, scale, and capabilities in experience design, software engineering, technology consulting, and ecommerce.
As part of Havas CX, Inviqa will merge with Havas’ existing UK-based digital experience agency, ekino London. The combined company, which will be headquartered out of Havas’ UK Village in London’s King’s Cross, will retain the Inviqa brand and be led by Inviqa founder and CEO Yair Spitzer. ekino will continue to operate as a standalone brand within Havas CX in non-UK markets including France, New York and Singapore.
Yannick Bolloré, Chairman and CEO of Havas Group, said “Over a number of years, our acquisition strategy has focussed on cutting-edge, best-in-class agencies within the digital customer experience space – and Inviqa certainly fits that bill. As the world begins to transition out of the pandemic, customer experience continues to represent one of our biggest growth opportunities – as demonstrated by the success of the Havas CX network, which has grown by two-thirds since its launch in 2020. Inviqa will help us unlock even more cross-discipline opportunities, and I’m excited to welcome Yair and the team to the Havas family.”
Inviqa’s UK clients include Tesco, Reiss, Phoenix Healthcare, and Arsenal FC – and its German portfolio includes the likes of METRO, Teufel, and toom Baumarkt. Its partners comprise best-in-class technology providers including Acquia, Akeneo, Spryker, BigCommerce, Adobe Commerce Cloud, and commercetools.
Havas CX was launched in October 2020 to deliver meaningful customer experiences across the entire customer journey. It now comprises almost 2000 people from more than 20 of Havas Creative’s global agency groups and local agencies, plus additional CX specialists from across the Havas network, under a common structure, governance, methodology and mission. It spans 26 major Havas Villages around the world, with key hubs in London, Paris, New York and Mumbai.
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