Tristan Cotterill
The Australian Out of Home industry today announced full year net media revenue results including the category breakdowns for 2021.
The industry saw a total increase of 24 per cent on net media revenue in 2021.
As previously reported, net media revenue for 2021 increased to $812.7 million,
up from $655.2 million* for 2020, across the following categories:
Category figures 2021^^:
| · Roadside Billboards (over and under 25 square metres) |
|
$360.4 M |
|
· Roadside Other (street furniture, bus/tram externals,
small format) |
|
$190.8 M |
|
| · Transport (including airports) |
|
$48 M |
|
| · ^Retail, Lifestyle and Other |
|
$213.4 M |
|
Category figures 2020*:
| · Roadside Billboards (over and under 25 square metres) |
|
$273.6 M |
|
· Roadside Other (street furniture, bus/tram externals,
small format) |
|
$154.2 M |
|
| · Transport (including airports) |
|
$62.4 M |
|
| · ^Retail, Lifestyle and Other |
|
$165 M |
|
|
|
Digital Out of Home (DOOH) revenue accounts for 58.8 per cent of total net media revenue year-to-date, an increase over the recorded 55.2 per cent* for the same period last year.
This entry was posted
on Tuesday, February 22nd, 2022 at 22:07 @963
and is filed under DailyDOOH Update.
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