Outdoor Auditors, South Africa’s leading independent auditor of Out-of-Home media, has announced a partnership with Seedooh, enabling global best-practice, third Party verification of DOOH in South Africa for the first time.
Erik Warburg, Marketing Director at Outdoor Auditors told us “Digital OOH is now receiving 20% of OOH investment spend in South Africa and is growing fast (25% YOY), as more sites are digitised and advertisers take advantage of the premium locations and flexibility that sophisticated networks offer. It’s important that advertisers know what they are getting in return for their DOOH investment – just as it is in every other media channel. Seedooh’s technology creates complete transparency of what is being displayed in the real world, in granular detail, so Outdoor Auditors can provide advertisers with; real time, granular analysis and rapid remediation support if there are any variances from what has been booked, plus comprehensive post-campaign reporting”.
Outdoor Auditors has been piloting the Seedooh Platform on Tractor Outdoor’s DOOH campaigns for a few months and the network visibility has been enlightening and well received.
Tom Richter, Seedooh CEO and Founder told us “The work we have done in Australia over the last 5 years to establish best-practice standards for verified campaign delivery, is a proof case for the global sector. Transparency and confidence ultimately benefits all participants as OOH matures to compete with other digitised media – whilst remaining the only truly broadcast channel. We believe that 100% accurate and verified campaign data should be available on demand to both buyers and sellers, via a low-impact, highly secure platform”.
For the third year in a row, Seedooh’s Chief Revenue Officer Joe Copley will chair the Ministry of New Media’s AdTECH: OOH – Sydney Conference which this year will take place in August (it has been in September for the last three years).
The event will be held at HOYTS Entertainment Quarter, 17/206 Bent St, Moore Park, NSW 2021, Australia. Anyone wishing to speak should reach out to joe@seedooh.com in the first instance.
Follow DailyDOOH