Russ Curry, Ministry of New Media
DPAA, the global trade marketing association, driving the digitization of out-of-home media and its growing role in the Omnichannel mix, will hold its first Town Hall meeting of the year on March 10, 11am-1pm ET.
DPAA’s Member Town Halls are designed to keep the global out of home advertising community informed of updates and learning in the advertising/media ecosystem and emphasize the role of out of home. Topics discussed at the event will include the latest forecasts for the 2022 ad recovery, the use of OOH advertising to move product, and the role of data science and tech innovation for brands today.
Speakers include Erin Bevington, VP Global Media, Microsoft; Geetha Ranganathan, Media Analyst, Bloomberg; Delphine Fabre-Hernoux, Chief Data & Analytics Officer, Wavemaker; and Jeff Minsky, Editor & Lead Industry Analyst, MediaVillage.
Barry Frey, President & CEO of DPAA told us “Ideally, the pandemic panic is behind us as we’re now learning to succeed in the current and future environments. Our global community comes together at these town halls to share experiences, learn from each other and grow their businesses.”
DPAA regularly engages with senior brand and agency executives, updating them on innovations in the out of home sector and keeping the medium top of mind.
This DPAA Town Hall is open to DPAA Members. For further information or to register contact the DPAA directly.
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