Adrian J Cotterill, Editor-in-Chief
i-media has started its build programme of Digital 6 sheet (D6) screens, with 520 screens (on 260 double-sided units) to be installed across its entire network of Motorway Service Areas (MSAs).
20 initial screens have been positioned at five locations, with another 12 screens to be installed by the end of February. This means going into March, i-media will have built 32 D6 screens at eight MSA locations; on track for its Q1 target of 136 screens at 35 locations.
A further 204 screens will have been installed by the end of June, with the full roll out of 520 screens completed by the end of Q3.
In addition, i-media will add to its 50-screen D48 Nexus network, by installing a screen at each of its 130 MSA locations. The Nexus build will also be completed by the end of September and will include a full screen upgrade of each existing and new location. Screens will be upgraded to a pitch of 6.25mm and this process has also began in February.
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