Russ Curry, Ministry of New Media
Clear Channel Switzerland and One Tech Group, a specialist in advertising and programmatic technology, have announced a partnership.
Daniel Siegmund, Founder and Managing Director of One Tech Group told us “We are very excited to be working with Clear Channel Switzerland. It allows us to offer our demand partners premium inventory throughout Switzerland. At the same time, we open up access to the Open Market for our partner”.
Advertisers can now programmatically book over 500 digital screens at various locations in Switzerland via the One Tech Group’s DooH supply-side platform SSP1. The One Tech Group has massively expanding its connected programmatically bookable DooH inventory in Switzerland. In total, advertisers can now reach 19,000 screens in Germany, Austria, France, Belgium and Switzerland.
Clear Channel’s inventory is bookable as part of the collaboration as Guaranteed and Preferred Deal, but also as part of Private & Open Auction.
Robert Furger, Chief Development and Technology Officer of Clear Channel Switzerland said “The integration of SSP1 and the cooperation with One Tech Group as a technological pioneer is an important step for us. Our high-quality DooH inventory is now also bookable on the Open Market and will thus enable us to generate additional revenues”.
SSP1 was founded as a specialised DOOH supply-side platform within One Tech Group GmbH. SSP1’s mission is the programmatic monetisation of the digital out-of-home supply-side chain, optimally connecting buyers and sellers of media inventory. Programmatic advertising automates the booking of DOOH inventory, optimises it and thus creates growth potential for DOOH publishers as well as transparent and controllable channels for digital advertisers. SSP1 connects touchpoints within the Airport, Highway, Mall, PoS, Public Transportation, Food, Post and Healthcare channels.
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