Adrian J Cotterill, Editor-in-Chief
Rodolfo Saccoman has stepped down as AdMobilize CEO, the company he founded many years ago but remains as a Board Member at both ‘sister companies’ AdMobilize and MATRIX Labs.
His LinkedIn profile now says that Rodolfo is “Thrilled to be building CryptoLeague™️: converging crypto, DeFi, NFT, gaming, and investing” and lists him as CryptoLeague’s Co-Founder & CEO.
Rodolfo Saccoman was quoted as saying “Today’s leadership changes are the result of a succession planning process that the Board worked on over the last several months. Jose and Alejandro are uniquely prepared to lead AdMobilize into its next chapter. Jose is a proven leader, well respected for his programmatic knowledge in OOH, and for enabling clients to accelerate revenues by utilizing AdMobilize’s first-party measurement data. Alejandro is known for his deep care and attention to customer’s success journeys, from onboarding to full-scale global activations. I am very proud of Jose, Alejandro, what we have built, our team, and our plans for the future.”
Back in February 2021 Rodolfo successfully negotiated the sale of AdMobilize and Matrix Labs to early investment partner Rokk3r for USD 19.5M.
Jose Mora has been appointed new CEO of the company and Alejandro Gutierrez is now COO – both have been part of the senior exec team at AdMobilize leadership team for the past five and eight years, respectively.
Juan Montoya, CEO of Rokk3r told us “We are very excited to announce Jose and Alejandro’s promotions. After working with them throughout our acquisition of AdMobilize, I can say that we have no doubt they will be able to guide the company forward and we are happy to give them this opportunity. We also thank Rodolfo for his vision and leadership throughout these years and look forward to his continued contribution as a Board Member and advisor.”
AdMobilize reported 30% growth in its customer base and wrote in the latest press release “2022 is projected to be the most profitable year in the company’s history,”.
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